To all my loyal readers out there if you only take one lesson here it is: When writing up the text of your website understand that you are writing for your human page visitors and the robots that are indexing your website. It may sound confusing, but do not be deterred. This means that you need to know which keywords your target audience is searching for and use this specific phrase as many times in the text of the document.
Suppose you sell leaf blowers over the internet
This is rich SEO text
"Our electric leaf blowers and cordless leafblowers"
This is Poor SEO Text
"We carry a number of different options for your needs"
The search engines are going to pick up the SEO rich text (electric leaf blowers gets 30 searches a week and cordless leafblowers also gets 17) and when people type in these phrases you want to be make sure your name pops up. The poor SEO text may flow into the website better, but without using your keywords these Google robots are not going to find you.
One of the tools for good SEO is Wordtracker http://www.wordtracker.com/. As much as it pains me to give them a plug on my blog they accumulate data about what is being searched and this gives the SEO Expert valuable information about what data you need to use to make sure you are targeting your audience as much as possible.
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