Importance to Links

Imagine you live in New York City and everyone tells you that you need to go to this bakery. The butcher tells you, the mailman tells you, your kid's teacher tells you, and you finally end up going to the bakery. The fact that other people speak so highly of it is going to make you think highly of the market. As you can imagine the bakery is always busy and they have several returning customers. If that seems like an elementary example, imagine Google doing the same thing with links.

Google robots have a lot of work to do considering the fact that they index the entire Internet. It is not an easy job, so they are constantly looking for advice and asking sites where they should go. If you have an inbound link to your website from a legit site (example does not work with link farms) the Google robots will keep finding your site and they will keep indexing you. Eventually these robots will figure out that with so many inbound links to this site the robots will think highly of you and give you a higher PageRank which will result in a higher search engine ranking.

Links are the most tedious part of the entire SEO process, but they are essential. The effort it takes to find someone who can give you an inbound link and than "judgment day" to see whether or not this complete stranger agrees to do you a small favor. On top of everything links are hard to track because Google will show you a different number of inbound links when you hit your PageRank and go down to Backward Links or when you track it with Google Webmaster Tools. There is a reason why their are SEO professionals out there (Coach Rosenberg) being one of them, and here may be one of the better times to outsource. With so many frauds (like our buddies who are into link farms) and easy mistakes to make I would recommend just having a professional do it. Another analogy for link building is that it is like a plumber, it looks easy but you know there are too many things that could go wrong to risk doing it yourself.