Thursday, August 21, 2008
SEO Raleigh, North Carolina/Search Engine Optimization Tel Aviv
The wonderful thing about computers is tht I will be able to host the SEO business Help Get Your Website Found.com in Raleigh, North Carolina or in Tel Aviv. For those of you reading my blog, my aim right now is to build up my keywords. As you can imagine Search Engine Optimization is competitive for a high ranking so it is to my advantage to put a geographical location on my title. A blog for me has been an effective resource because it has been indexed within the first week of being on Google while my wonderful website Help Get Your Website Found.com is still preparing itself for the day the lovely Google robots come back. The funny thing is my site was indexed the day I bought the URL but I had nothing up, know it still has a LOT of work to be done, but come one week I will have a beauty on my hands.
Monday, August 18, 2008
One Size Does Not Fit All with Search Engine Optimization SEO firms
It seems that a majority of the sites that pop up when searching Search Engine Optimization firms offer a tier system of pricing. Optimizing your website takes time and a wide degree of different skills. These SEO Companies are looking to give potential customers a large number of "services" that they will offer for their clients and just sign up now and get all these benefits. My company Help Get Your Website Found.com offers a unique package where we will give you a free analysis of your current website, and we will give you recommendations on how to improve your ranking. A true SEO plan takes time, effort, and each website presents a unique challenge. Different sites are going to generate a different number of links. At Help Get Your Website Found.com we recognize that businessmen have so many things going on at once, and dealing with SEO is easier to outsource than do in house. With our free analysis of your current website, we will also give you a free consultation of what steps you should make going forward in order to make your website as SEO friendly as possible. Just like you would check shoes to make sure it fits according to your needs, SEO is the same concept and you should understand what you are getting for your money before you sign a big contract.
Sunday, August 17, 2008
Can Flash be indexed by the search engines?
Today a friend of mine asked me if I could make his Flash Website SEO Friendly. Flash may make your website unbelievably fancy, but at the end of the day it does not get indexed. Text is what the all-important robots view as the main criteria when they index your website. When you put a Flash Document that looks so impressive you are not playing the Google game. Start handing out fliers, advertise your website in the newspaper and television, and make sure you have a simple URL if you are a Flash "junkie." The best think is not to mess with Flash altogether, but if there is no other option make sure to add text to every page and make as many pages as possible.
Friday, August 15, 2008
Importance of Sitemaps
A web developer number one priority is to make your website nice and number two is disappear after they have received your check. A sitemap is a valuable tool for any optimized website. A sitemap may never be seen by a human eye, but your Search Engine Spider will love you for it. By providing a sitemap you are helping the Google Spiders do their job. Sitemaps will show every web page throughout your entire site, and by providing a sitemap you can help the spiders find sites that might otherwise be hidden. Also, another plus of it is seeing all your title tags in a convenient format. This provides an easy way for you to look at all the Title Tags throughout your site and evaluate the effectiveness.
Writing for Two Audiences
To all my loyal readers out there if you only take one lesson here it is: When writing up the text of your website understand that you are writing for your human page visitors and the robots that are indexing your website. It may sound confusing, but do not be deterred. This means that you need to know which keywords your target audience is searching for and use this specific phrase as many times in the text of the document.
Suppose you sell leaf blowers over the internet
This is rich SEO text
"Our electric leaf blowers and cordless leafblowers"
This is Poor SEO Text
"We carry a number of different options for your needs"
The search engines are going to pick up the SEO rich text (electric leaf blowers gets 30 searches a week and cordless leafblowers also gets 17) and when people type in these phrases you want to be make sure your name pops up. The poor SEO text may flow into the website better, but without using your keywords these Google robots are not going to find you.
One of the tools for good SEO is Wordtracker http://www.wordtracker.com/. As much as it pains me to give them a plug on my blog they accumulate data about what is being searched and this gives the SEO Expert valuable information about what data you need to use to make sure you are targeting your audience as much as possible.
Suppose you sell leaf blowers over the internet
This is rich SEO text
"Our electric leaf blowers and cordless leafblowers"
This is Poor SEO Text
"We carry a number of different options for your needs"
The search engines are going to pick up the SEO rich text (electric leaf blowers gets 30 searches a week and cordless leafblowers also gets 17) and when people type in these phrases you want to be make sure your name pops up. The poor SEO text may flow into the website better, but without using your keywords these Google robots are not going to find you.
One of the tools for good SEO is Wordtracker http://www.wordtracker.com/. As much as it pains me to give them a plug on my blog they accumulate data about what is being searched and this gives the SEO Expert valuable information about what data you need to use to make sure you are targeting your audience as much as possible.
Thursday, August 14, 2008
Importance to Links
Imagine you live in New York City and everyone tells you that you need to go to this bakery. The butcher tells you, the mailman tells you, your kid's teacher tells you, and you finally end up going to the bakery. The fact that other people speak so highly of it is going to make you think highly of the market. As you can imagine the bakery is always busy and they have several returning customers. If that seems like an elementary example, imagine Google doing the same thing with links.
Google robots have a lot of work to do considering the fact that they index the entire Internet. It is not an easy job, so they are constantly looking for advice and asking sites where they should go. If you have an inbound link to your website from a legit site (example does not work with link farms) the Google robots will keep finding your site and they will keep indexing you. Eventually these robots will figure out that with so many inbound links to this site the robots will think highly of you and give you a higher PageRank which will result in a higher search engine ranking.
Links are the most tedious part of the entire SEO process, but they are essential. The effort it takes to find someone who can give you an inbound link and than "judgment day" to see whether or not this complete stranger agrees to do you a small favor. On top of everything links are hard to track because Google will show you a different number of inbound links when you hit your PageRank and go down to Backward Links or when you track it with Google Webmaster Tools. There is a reason why their are SEO professionals out there (Coach Rosenberg) being one of them, and here may be one of the better times to outsource. With so many frauds (like our buddies who are into link farms) and easy mistakes to make I would recommend just having a professional do it. Another analogy for link building is that it is like a plumber, it looks easy but you know there are too many things that could go wrong to risk doing it yourself.
Google robots have a lot of work to do considering the fact that they index the entire Internet. It is not an easy job, so they are constantly looking for advice and asking sites where they should go. If you have an inbound link to your website from a legit site (example does not work with link farms) the Google robots will keep finding your site and they will keep indexing you. Eventually these robots will figure out that with so many inbound links to this site the robots will think highly of you and give you a higher PageRank which will result in a higher search engine ranking.
Links are the most tedious part of the entire SEO process, but they are essential. The effort it takes to find someone who can give you an inbound link and than "judgment day" to see whether or not this complete stranger agrees to do you a small favor. On top of everything links are hard to track because Google will show you a different number of inbound links when you hit your PageRank and go down to Backward Links or when you track it with Google Webmaster Tools. There is a reason why their are SEO professionals out there (Coach Rosenberg) being one of them, and here may be one of the better times to outsource. With so many frauds (like our buddies who are into link farms) and easy mistakes to make I would recommend just having a professional do it. Another analogy for link building is that it is like a plumber, it looks easy but you know there are too many things that could go wrong to risk doing it yourself.
SEO Expert vs. Opportunist
When someone says they know their stuff concerning Search Engine Optimization there always a good reason to be suspicious. With SEO being a new field there is a lot of BS around, and they are just looking to pray on potential clients that know less about SEO than they do. These opportunist talk big, but there results are minimal.
When "SEO Firms" Offer this run away:
1) Submission into Thousands of Different Search Engines
--My services at Help Get Your Website Found include 130 Search Engine Submissions which account for 98% of the world's search engine traffic. The Opportunist may like throwing out big numbers, but how important can submission to 1,870 different search engines be if it only accounts for 2% of world traffic.
2) Links to Millions of Other Sites Instantly
--If step one is useless, this step is dangerous. Having credible links to your website that also follow Google guidelines will cause your raise your PageRank and your Google listings. However, if you link with a million of these random websites overnight chances are that they are garbage. If Google sees you getting links from these useless sites chances are they will lower your ranking and hurt your rankings. Listings are good, but only if they are kosher.
3) Directory Listings in some insane number
-- Directory Listings are important for inbound links, and they can be a nice way of generating more traffic. To get listed in 10 site specific to you and your website However, when a site tells you that they are going to post 1,000 directory entries it might as well be 45,000,000. These numbers are useless and unless they can tell you where you are listed, how these directories will be beneficial to your inbound links, and if they submit them individually or by just sending a mass spam e-mail to all these "directory editors."
4) A set hour amount for your job
--Finally the people who can do every SEO Job in a set number of hours. One SEO firm says that if you pay them $8,000 they will devout someone to your website for 756 hours. WOW. SEO takes time and effort, but it does not take 756 hours. This is a process and each site has different focuses in regards to SEO effectiveness and my guess is a firm that touts itself as "SEO Experts" are not necessarily able to tell into the future.
When "SEO Firms" Offer this run away:
1) Submission into Thousands of Different Search Engines
--My services at Help Get Your Website Found include 130 Search Engine Submissions which account for 98% of the world's search engine traffic. The Opportunist may like throwing out big numbers, but how important can submission to 1,870 different search engines be if it only accounts for 2% of world traffic.
2) Links to Millions of Other Sites Instantly
--If step one is useless, this step is dangerous. Having credible links to your website that also follow Google guidelines will cause your raise your PageRank and your Google listings. However, if you link with a million of these random websites overnight chances are that they are garbage. If Google sees you getting links from these useless sites chances are they will lower your ranking and hurt your rankings. Listings are good, but only if they are kosher.
3) Directory Listings in some insane number
-- Directory Listings are important for inbound links, and they can be a nice way of generating more traffic. To get listed in 10 site specific to you and your website However, when a site tells you that they are going to post 1,000 directory entries it might as well be 45,000,000. These numbers are useless and unless they can tell you where you are listed, how these directories will be beneficial to your inbound links, and if they submit them individually or by just sending a mass spam e-mail to all these "directory editors."
4) A set hour amount for your job
--Finally the people who can do every SEO Job in a set number of hours. One SEO firm says that if you pay them $8,000 they will devout someone to your website for 756 hours. WOW. SEO takes time and effort, but it does not take 756 hours. This is a process and each site has different focuses in regards to SEO effectiveness and my guess is a firm that touts itself as "SEO Experts" are not necessarily able to tell into the future.
Why SEO is Important
When you type a generic term describing your business in Google you want to be the first one who pops up, right? Whether you are selling baseball cards from your garage, running a moving business in Omaha, or just a company who wants to brand their company logo as much as possible. The world of marketing has changed, and the reality is if you want your business to grow you must evolve with it. Having a web site is not enough anymore, and you need to make sure that you are doing everything possible for your website to be found by your targeted clients. Search Engine Optimization (SEO) is the process of getting your website listed as high as possible in the search keywords that you are targeting. Look at the example of the baseball card shop, if they are in the top 10 of Google when someone types in "Buy Baseball Cards" imagine how much that can do for their business. Getting your website listed within the top 10 of keywords is to understand the importance of SEO and how to use it to your advantage. Appearing high in these listings has little to do with luck, and more and more with knowing how to optimize your website until it is SEO Friendly.
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